Startup Advisory

For Startups

Founders helping founders. We have built, scaled, and exited our own ventures - and we bring that hard-won experience directly into yours. Grow your revenue, raise your capital, plan your exit.

01
Service

Grow

Revenue growth strategy, go-to-market design, and fractional commercial leadership. We don't just advise - we embed in your team and co-execute the plan.

02
Service

Raise Capital

Debt and equity fundraising for startups and funds. We position your story, model your future, and connect you with the right investors.

03
Service

Sell Your Business

We craft your exit strategy around your personal goals - repositioning your business, multiplying your valuation, and getting you the right deal structure before you go to market.

Services - How We Deliver
01
01

Go-to-Market Playbook

Develop a system to consistently attract high-value customers. A data-driven playbook covering channels, positioning, processes, and team training - built for your specific market.

02
02

Customer Journey Commercialisation

Get the most out of every user and prospect. Map and optimise every touchpoint to drive revenue, customer lifetime value, and lasting loyalty.

03
03

Product and Market Offer Design

Break your top-line ceiling with new markets. Validate new products and markets economically and package your offer in a way that wins.

04
04

Customer Intelligence

Derive actionable insights about your users. Empower your team with opportunities backed by evidence, not assumptions.

05
05

People and Team Performance

Craft SLAs that motivate and directly drive revenue. We coach teams to improve conversion and build a culture of continuous market discovery.

06
06

Digital Transformation

Embed analytics, automation, and generative AI into your workflows to create real commercial advantage.

Track Record

Proven Results

MS Engagements
FinTech
1

AND Global - Series B, US$21.4M

Multi-business FinTech platform (lending, loan origination, credit scoring, intelligent data processing). AI-enabled. GTM into Philippines, Thailand, Vietnam, and Indonesia. Scaled to Series B.

Logistics
2

Go-Genie - 3x ARR & OCBC Venture Funding

Pre-Series A LogisticsTech. Organisational transformation, revenue strategy, fundraise. Transformed team governance, prepared financial and legal assets, developed business narrative. Secured OCBC venture debt. On path to triple ARR with 60%+ margin within 12 months.

Retail
3

In Good Company - 8-Figure Fashion Retail

Developed granular financial intelligence dashboard across SKUs, buyer segments, outlets, and distribution channels - unlocking profit visibility at the unit level.

Principals' Previous Ventures
1600%

Payment Volume Growth

Transformed a traditional remittance company into a neo-bank - 1600% growth in total payment volume and 30x users.

600%

Order Volume Growth

Grew a regional BNPL institution serving retail and SMEs - 600% surge in order volume in 12 months.

FinTech

FinTech Startups in Emerging Markets

Launched multiple startups addressing financial inclusion - payments, BNPL, remittances, agri-commodity working capital, and earned wage access.

SaaS

Scaled a SaaS Across Southeast Asia

Scaled a sales lead management SaaS to serve 6 Fortune 500 companies across Indonesia, Philippines, Thailand, and Malaysia.

Hospitality

20x ROI in 12 Months

Boosted a global hospitality group's ROI by 20x using proprietary social media audience segmentation.

$5M AUD

Capital and Cost Savings

$5M AUD raised and $400K AUD saved for a small-cap publicly listed property developer in Australia.

GTM

Market Entry

Go-to-market strategy for a European-headquartered fintech into Australia and New Zealand.

Web3

Financial Infrastructure

Built Web3 solutions with banks - KYC, crowdfunding, asset finance, and inter-bank exchange.

How We Work

Our engagement model

Structured enough to deliver results, flexible enough to fit your reality.

01

Identify

We identify addressable gaps and propose a specific action plan built for your business - not a generic framework.

02

Design

We design experiments to validate markets and offerings before committing to full-scale investment.

03

Execute

We co-execute - or co-run entire departments on your behalf. Hands-on, not advisory-only.

04

Coach

We run workshops and function-specific coaching for your leadership team so the capability stays in your business.

Strategy & Execution
RAISE & SELL

Whether you‘re raising funds or selling your company, the outcome is decided well before you go to market.

We help you maximise your valuation, find the right deal structure, and approach the right buyers and investors.

The Modern Strategy team has collectively raised over US$500M in debt and equity across our principals‘ careers - for technology firms to brick-and-mortar businesses to investment funds. Tap into our network of investors across 95 countries.

PREPAREEXECUTE$$$
US$500M+ raised across our principals‘ careers
Raise & Sell - Services
01
01

Business Model-Buyer Fit

We reposition your business to appeal to the right acquirers and investors - getting the deal structure that protects your interests and maximises your valuation.

02
02

Fundamentals

We clean up your financials, model your future potential, and present your business in the way that resonates most with investors and buyers.

03
03

Key Attraction Signals

We help you send the right signals to the market and create genuine demand for your company. Investors and acquirers are human decision-makers - we know what moves them.

04
04

Compliance and Investor Relations

We audit and address the red flags that damage deals before they surface in due diligence - protecting your negotiating position.

Ready to grow
your startup?

No sales pitches. No lengthy proposals. A direct conversation with a senior advisor about your goals and whether we are the right fit.

Book a Discovery Call